Who Is Zara McDermott?

Get to know Zara McDermott, the British TV personality turned influencer whose skincare tips, documentary work and fashion brand influence Gen Z beauty and lifestyle trends.

who is zara mcdermott

As a beauty business owner, staying connected to influencers like Zara McDermott gives you a direct line to Gen Z trendsetters and skincare shoppers. Zara McDermott is a British TV personality and content creator with over two million followers across Instagram, TikTok, and Twitter [1], known for her candid skincare routines and body-positivity advocacy in BBC documentaries like Revenge Porn and Uncovering Rape Culture [2]. She also serves as an ambassador for Refuge, a UK domestic abuse charity, which underlines her influence on social issues and mental health awareness [3]. Why it’s in your programmes: when Zara features skincare tips or fashion staples, her followers often seek them out within hours. Timing your product launches, social posts, or in-salon promotions around her content calendar can spike traffic, boost bookings, and elevate product sales among young adult clients [4]. For example, if she posts about a vitamin C serum, consider introducing a limited-time vitamin C booster facial or retail kit the same week. Leveraging her name in email newsletters or loyalty campaigns positions your brand alongside credible, authentic voices. What she actually does: McDermott first rose to fame as a Londoner on Love Island in 2018 . She then transitioned into documentary presenting for the BBC, tackling sensitive topics such as revenge porn, rape culture, and disordered eating . Alongside TV, she modelled, competed on Strictly Come Dancing in 2023 , and in 2024 launched her inclusive casualwear label Rise, highlighting size inclusivity and wearable basics at accessible prices . What business owners will notice & when: you may see a surge in service bookings or product queries within 24–48 hours after Zara mentions a routine or product . Clients influenced by her skincare posts are likely to ask for her exact product matches, treatment mimics, or makeup finishes in your salon. Track engagement by monitoring hashtags, referral codes, or appointment sources to measure impact. Gen Z clients, in particular, respond rapidly to her honest reviews and relatable tutorials. How to explain it to clients: “You’ve probably seen Zara McDermott share her go-to foundation — Nars Sheer Glow — on Instagram. Her followers love its buildable, dewy finish, so I’ve added it to our kit for a similar glowing look.” Who should skip or be careful: if your clientele skews older than 35 or values a strictly clinical approach, influencer-led trends may not resonate. Always verify any influencer-recommended product for safety, check ingredient lists against client allergies, and patch-test new formulas before widespread use. Remember to stay within your professional scope and avoid offering medical advice based solely on social media recommendations. Quick takeaways: - Zara McDermott is a British TV star turned influencer with over 2M followers across social channels . - She first gained public attention on Love Island in 2018, then shifted to BBC documentary presenting . - Hosts groundbreaking documentaries on social issues and serves as a Refuge ambassador . - Competed on Strictly Come Dancing in 2023 and launched her casualwear brand Rise in 2024 . - Featuring her recommendations can drive rapid engagement and bookings in your salon. Bottom line: Knowing Zara McDermott’s influence and content calendar helps you tap into Gen Z beauty demand and stay ahead of trends.