Who is Rochelle Humes?
Rochelle Humes is an English singer, TV presenter and entrepreneur who leveraged her media career to launch a thriving family skincare brand and best-selling books. Her journey shows how blending authenticity with clear client value can build a standout business.
who is rochelle humes
Rochelle Humes has evolved from chart-topping pop star to trusted media host and family-focused entrepreneur, making her story a useful model for beauty and fitness brands aiming to connect authentically with clients. She built credibility with fans through music and TV, then directly translated that goodwill into My Little Coco, her award-winning family skin and haircare line. Connecting those dots shows how a personal brand can power product launches and deepen customer loyalty. Why she matters to your programmes: Rochelle combines celebrity reach with genuine product experience, demonstrating the commercial lift you can gain by sharing your own story. As a former member of S Club Juniors and The Saturdays, she attracted millions of fans; when she launched My Little Coco in 2020, her existing audience eagerly became early adopters, giving her the sales momentum many new brands struggle to find. [1] What she actually does: Rochelle Eulah Eileen Humes (née Wiseman) began her career aged 12 in S Club Juniors, then joined The Saturdays in 2007, scoring multiple UK top-ten hits. She transitioned to TV presenting on programmes like This Morning, Ninja Warrior UK and, since 2019, BBC’s The Hit List alongside her husband Marvin Humes. In 2020 she founded My Little Coco, a family-driven skincare and haircare brand. She has also authored three children’s books and a Sunday Times-bestselling cookbook. [2][3] What clients will notice & when: Fans of Rochelle’s media work tend to try her products in the first month after launch, drawn by her genuine mother-of-three voice and easy routines. Many report softer hair and calmer baby skin within two to three weeks, thanks to gentle, multi-purpose formulas designed for all ages. Busy parents often praise the time-saving simplicity and clean ingredient lists. How to explain it to clients: “Rochelle’s brand grew straight from her own experience as a mum who needed gentle, reliable products you can share with kids. Her background in pop music and TV gives her real-world storytelling skills, so she’s honest about what works and why.” Who should skip or be careful: Anyone with known nut allergies should check product labels carefully, as some items contain coconut derivatives. Always recommend a patch test on sensitive skin and consult a paediatrician before use on infants with eczema. Quick takeaways: - Celebrity credibility can fuel early brand traction. - Family-focused products build trust with busy parents. - Gentle, multi-purpose skincare often wins repeat buyers. - Combining media presence with entrepreneurship maximises reach. - Clear personal storytelling makes product benefits feel real. Bottom line: Rochelle Humes shows how an authentic personal brand, backed by real consumer benefits, can create a thriving beauty business.